Before we talk about how to increase OTA Bookings, let us tell you a story. A Hotelier named Raj wanted to start a hotel. He tried to...

OTAs and hotels have a rivalry that has existed since the dominance of the internet. The digital revolution has shaped the entire...

For any business, evaluation and analysis are integral to any exercise. Without it, one will not understand where the business is...

Before you start a business and after, you need to identify and forecast where your business will go. Demand Forecasting is the heart of...

Every business works on the principle of demand and supply. Demand is the collective want of the market, while supply is the collective...

Every organization or project needs to analyze their strengths, weaknesses, opportunities and threats. This is where the hotel SWOT...

Each and every business requires data to get customers, keep the finances on track, identify and rectify errors and improve business...

The hospitality industry is ever-evolving with new trends changing the dynamics of hotel operations and marketing. Taking bookings,...

Hotels, Homestays, Resorts and various types of hospitality properties depend on physical assets. These assets include bedding, bathroom...

Hotel bookings go through several stages. First, the customer selects the hotel. Then they book the rooms they want, along with the...

Hospitality is a diverse industry and is getting more competitive day by day. The hospitality industry consists of hotels, homestays,...

If a hotel wants to improve its business performance and stay in the game, measuring its performance is of utmost importance. Since the...

For any hotel to survive, revenue is essential. Every business involves a cost, and without generating income, the business will not be...

People who are outsiders to the hotel industry assume that a hotel has only departments - housekeeping, front office and FNB. However,...

If you work in the hotel industry, you must be familiar with OTAs i.e Online Travel Agency. You can list your property on them and they...

The hotel industry depends on various factors, such as raw materials, room Inventory, product inventory, staff, and amenities. However,...

You want to go on a trip. You pack your clothes, decide on the places you will visit and also book the flight ticket. You also pack all...

Before we understand Word Of Mouth Marketing for hotels, let us imagine that you are a customer. You want to purchase a smartphone. You...

You must be wondering, “Wifi Marketing for hotels? Don’t we already have too many types of marketing?” Yes, we do. But guess what! That’s...

If you want your hotel to succeed in the times of the internet, you need to ramp up your digital marketing. Compared to traditional...