Reputation is everything for hotels. The whole hospitality industry revolves around reviews. You must have had conversations with your...

Marketing campaigning strategies need to be calibrated to catch up with the ever-dynamic hospitality industry. With the advent of digital...

OTAs and hotels have a rivalry that has existed since the dominance of the internet. The digital revolution has shaped the entire...

Many hoteliers have to pay commissions to OTA Platforms. OTAs have now emerged as a major distribution channel for hotels due to the...

There are numerous hotels in a single popular location. When customers run a search on an OTA platform, it will take an entire week for...

A Hotelier has two ways to get bookings on his hotel website, direct bookings or OTAs. Each has its advantage and disadvantages. OTA...