Are you using the right Hotel Marketing tactics with the changing times? Many Hoteliers are still unknown to the fact that the right Digital Marketing Strategies can help them achieve their targets and even go beyond them. While the well-known marketing techniques still help grow a hotel business, certain new situations may not show you the same results. Hence, we bring to you 8 Effective Digital Marketing Tips For Your Hotel In 2020.
What Is The Right Way To Market Your Hotel?
In order to keep gaining traction and boost sales for your hotel, it is extremely important to keep updating your marketing tactics. Understanding the market deeply & making the right change in your approach to keep up with the competitive market is the first step towards success.
Changing consumer behaviour demands changes in the hoteliers marketing strategies too!
Study shows that a successful hotelier spends an average of 5 Hours everyday on Digital Marketing. While the ones who fail to produce content on Social Media Handles like Facebook, Instagram, Twitter and even LinkedIn are practically invisible in the market.
The Online Reputation & Branding of your hotel instantly brings in more sales, a good reputation for your hotel & well-known brand name in the competitive market.Hiring a Hotel Marketing Services is a smart idea if you’re just starting out.
In this article, we’re going to shed light on some effective Digital Marketing Ideas for Hotels–
1. A Mobile Friendly Website
Anyone in search of a hotel and to steal a good deal for their vacation plans finds your hotel on certain booking engines like Booking.com or any other. The first thing they do will be looking up your hotels’ website to know more about your property and its offerings. Most of these searches are done on a mobile device.
With this in mind you need an attractive hotel website that is extremely mobile friendly at the same time.
Having a great website is important for any kind of business to gain great results. The most basic things that you will need for a decently performing website will be Location, High Resolution Images and Explanatory Content about your brand and its products, links of your Social Media Handles and SEO.
If You’re looking for this, opt for a good Digital Marketing Agency For Your Hotel.
2. Local SEO
Any kind of SEO for your Hotel Business is extremely important. But if you want quick and effective results, focus on Local SEO for your Hotel. While marketers and hoteliers think local SEO is just optimizing your website, its tags, images and titles, there’s much more to it than this.
Hotel Listings sites like TripAdvisor and many more carry important information about your website and hotel. So you can start with updating details & Local SEO on these listings.
Another effective thing is Google MyBusiness. It helps in ranking your hotel business on the top in case someone locally searches for similar serves such as yours. Make sure every aspect of your profile is complete with your Hotel Images and take advantage of this golden opportunity.
3. Online Reviews & Re-marketing
Never ignore the Re marketing technique of Digital Marketing. Hotel Re marketing is the technique of reaching potential customers that might have once visited your website or shown interest in your hotel.
With this strategy you can ask these potential customers to return to their search and complete it.
To put it in simple words, this is a great idea because you already know that the person is interested in your hotel and the user is ready to make a purchase or booking.
Remarketing for your hotel incase of ads and campaigns is suggested. Showcasing the users with more tempting offers and deals that they are in search of, by using the right keywords will help you reach the largest audience and appeal them to Book your Hotel.
Why are Online Reviews so important?
Online Reputation and Online Reviews is very necessary for the hotel industry and is the sole factor that talks about your Independent Hotel Identity on the online platforms
Anyone who is in search of a vacation home will first look upon the reviews and the experiences of the people who have visited the place in the past.
While hundreds and of good 5 Star reviews are up your hotel sales, even a single bad review will pay a toll upon your Hotel’s Online Reputation. In case you get one, responding to them is very important for the future visitors. Good service provided by your hotel will naturally bring in positive reviews. Social Media is another place where hoteliers carry on ORM easily.
4. Social Media
Why is Social Media so important to promote your business? Have you ever noticed that the review section is placed right on top of a Facebook Page? This explains the importance of a social media presence. An average person spends most of his time browsing social media. Regular content about your hotel business will act as a constant reminder to the user and he naturally will reach out to you when he needs to book a hotel.
Facebook also now allows a business to take sales and bookings on the platform.
Instagram is another good option. It allows hoteliers to display amazing images of their property and its amenities while reaching an incredibly large audience. This is a brilliant way to showcase the good qualities of your hotel.
Social Media is one of the mandatory aspects among the 8 Effective Digital Marketing Tips For Your Hotel.
In easy words, your guests won’t know about what you don’t want to tell them, and will help you flaunt your strong points to them. This will help getting easy sales in the coming future.
5. Video Marketing Strategy
Hotel Video Marketing can be your weapon to attract new clients. Producing a sleek video for your hotel, banquet, resort, villa or any property will help you gain new guests and tell them how amazing your hotel is.
Videos help your potential guests under the look and feel of your Hotel. And if they like what they see and feel through your video, they surely will give you bookings. Also, keep in mind that your competitors will already be using video marketing for their hotels. So it’s necessary to be unique and creative while producing one. This is an important one among the 8 Effective Digital Marketing Tips For Your Hotel In 2020.
Blogs add many benefits to your hotel website such as, the right keywords help you rank high on Google, it helps clients understand your hotel’s potential, and helps you showcase your strong points. Blogging largely contributes to your Website SEO.
What are you waiting for?
Increase your social media presence, tell the story of your brands, keep up with trends and reach new clients through blogging.
Tip: Yoast is a great tool to write SEO-Friendly Blogs.
Suggested Read : Top 3 Hotel Channel Managers In India
7. Email Marketing
In the era there Ads and Social Media Promotions is so common in the Hospitality Industry, Email marketing has become increasingly important. At the same time this is a marketing strategy that will help you save funds and reach an audience.
However there are certain points to keep in mind to make sure your hotel email marketing strategy works right. They are Segmentation, Attention Grabbing and Nurturing Respect.
8. Content Management
For a Hotel Business, it is important to put out lots of content on the net in order to make a decent brand name online. Content in the right balance and format, on the right platforms will help you get unreal results.
For example Lots of Images on Instagram, Experiences and Stories on Facebook, Blogs on LinkedIn and Twitter.
For your hotel website, you will need a professional photographer and anything less wouldn’t do well. High resolution images are important to make a good first impression on the visitor. Also, well written descriptions that beautifully explain your property, its amenities and surroundings is necessary.
These were the 8 Effective Digital Marketing Tips For Your Hotel In 2020. If you keep these in mind while outlining your hotel marketing strategy, it will surely work wonders. Bigfoot Hospitality is always here to look after your Hotel Marketing and Hotel Revenue Management Needs.